"In a world of an ever-growing surfeit of content and distraction, when the clamor of voices for simplistic solutions to systemic problems, we must:These last two points are worth repeating over and over. This is the difference that university faculty can make in regards to participating in the online world. It should also serve as a reminder that the point of new media is not to be "cool," but to produce high quality work.
Promote our value to society, to justify our continued existence.
Further, we must:
Brand ourselves as becoming part of the CO2 solution, to our administrators and institutions, as part of *their* external messaging campaigns
Brand ourselves with the public as a key part of a civilized world trying to save itself
Brand ourselves as rethinking our relationship to scholarly communication
Brand ourselves as quality in a sea of content, by being openly accessible digitally
Brand ourselves as promoters of intellectual rigor and quality, online"
Wednesday, October 21, 2009
Scholarly Publication-- Michael Jensen
Jensen has been consistently at the forefront of thinking about how the publication of scientific information and scholarship can take advantage of new technologies. In a recent speech, he makes the following points: