Persuasion in Facebook: An example of Collaborative Learning

In his work on mass interpersonal persuasion, BJ Fogg has been exploring how apps in Facebook are adopted. One of the ways he has explored this work is through a class he has been teaching at Stanford University. Although you can't see all the "collaborative" processes that Fogg is using, this is a good example of Learning 2.0 strategies in higher education.

This class has extended past the usual 15-week boundaries and others can join in on this discussion and learn about The Psychology of Facebook.

Although non-class members cannot get into the current course, you can get a glimpse of the collaborative strategies that Fogg seems to be using to engage students in learning and some of the tools he uses to facilitate collaborative work among students.

Strategies

• Invitation to join the extended version of the course

• Student generated reading list for a topic in the course

• Fogg's orientation to class about next session including, streamed lectures, the use of survey for peer feedback on student work, and group process guidance.

• An invitation to advance the scholarship of the "psychology of facebook."

• Postings of student work.

Tools for Collaboration

• Google Documents

• Facebook platform