The most frequent topics on the Huffington Post Divorce page is about celebrity divorces.
I haven't done a systematic analysis, but I would suspect that more than 90% of the postings are about celebrities.
This has made me wonder about whether there are ways to use people's interest in celebrities to teach or to interest people in useful information about divorce, relationships, family life, etc.
Here is an example by one of the editors of Us magazine: http://www.huffingtonpost.com/mara-reinstein/what-tiger-woods-jesse-ja_b_801403.html. There are a couple of ideas that probably apply generally to non-celebrity couples such as spending time together and considering who you share information with about your marriage-- for most of us we have little worry about some meddlesome paparazzi or television reporter revealing our lives, but friends and family can be intrusive or harmful in some cases.
But much of what is in this article isn't very helpful to ordinary couples because we don't face the same challenges of high-profile celebrities... so I am not sure if this strategy makes any sense.
It is also possible that "celebrity names and events" can be used to get accidental page views by unsuspecting web surfers or to use as celebrity news events as a bridge to everyday lives. For example, parents fighting over custody as a basis for talking about the effects of custody battles on children and so forth.
I am going to look for opportunities to try out some approaches to incorporating celebrities into my postings.