I have continued to read Naked Conversations. Much of the book doesn't seem to apply at the moment to higher education. Much of their advice makes more sense for businesses, especially tech businesses that already have a lot of people who are online much of the time. I checked to see how the U of I was fairing in terms of mentions in blogs (roughly 25,000 posts that mention the U of I. (See table below from Technorati.) In recent weeks we have had more attention to an announcment about the development of a quantum computer (another tech item) and a controversy at the student newspaper over publication of the Muslim cartoons.
In short at the moment I don't think there are lots of students or others who are interested in following news about the U of I via blogs, but tech folks have often led the first wave and what was only a "geek" phenonmena at one time has frequently become common in several years.
Posts that contain "university Of Illinois" per day for the last 30 days.
Get your own chart!